Car traders insurance can end up costing you an arm and a leg if you don’t shop around before you take out the insurance cover you need for your car dealing.
There are a number of specialist insurers on the Internet who can offer the best insurance deals to cover their car dealing activity. They are well worth looking for, as their prices are amazingly cheaper than most other car traders’ policies that you will receive from general insurers or their insurance brokers’ networks.
When you buy car traders insurance through a broker, don’t forget that they add their broker’s commission to your premium. If you shop around, you might find the same specialist insurance companies that they find and save yourself the extra cost of the broker’s commission. You might also spend ages looking for car traders insurance companies and not ever find them. Don’t worry though, you can still go back to the brokers.
What if you spend time (even ages) looking for specialists and manage to find them? Has the time you’ve spent been worth the money you’ve saved yourself?
The bigger companies, who claim to offer the best prices, can often be found at the top of the page for any Google search that’s been done for traders’ insurance, or car dealer insurance. They have huge budgets that allow them to dominate the sponsored links at the top of each Google search page.
Another source for good and cheap Insurance is the sponsored links results that are displayed on the right-hand side of the Google search results pages, similar to the links displayed on the left-hand side of this page.
These links are known as Google AdWords ads and are placed by Google on behalf of the companies who have pre-paid for the ads to be placed on websites relative to the products or services that those companies are trying to sell.
Every time one of those ads is clicked, the advertiser has to pay Google for having found a possible customer for that company. The companies are simply using an effective form of lead generation instead of using traditional advertising methods for customers such as newspaper ads, radio, and television.
The benefit to car traders of the ads that promote car insurance policy is that if the companies who are paying for the ads are not competitive, they will be paying to attract customers to their sites for no sales.
The least competitive companies soon realize that they are throwing their money away and stop advertising. This eventually leaves the most competitive companies with the top ads because they can afford to continue their campaigns as the customers, they are attracting are buying their policies, because they are very competitive.
Another point to the Google AdWords ads is that they are also used by affiliates of the car trader’s insurance policy companies to attract car traders to their affiliate program and when they are clicked on, the car traders will generate a commission for the affiliate if they go on to complete the purchase of a policy.
Super affiliates earn millions of dollars each year in affiliate commissions and will vigorously search the markets that they are involved with to keep their earnings at this level. They know that they will only earn commissions if the people who click on their links end up buying something. They pay money out of their own pockets for their affiliate ads and whenever anyone clicks on the Google AdWords ads that they’ve paid for, it costs the affiliate money!
In the case of Motor traders Insurance, the affiliates will already have researched the policy markets to find the most competitive deals, so that they can offer car traders a product that’s worth buying. They are in direct competition with the other car traders insurance companies placing their own Google AdWords ads and needing to get it right.
The sponsored links at the top of the page (usually highlighted) and the sponsored links (Google AdWords ads) at the right-hand side of the Google Search results pages are certainly worth looking at when you’ve entered car traders policy or car traders insurance into a Google Search box.